In a globe the place tech CEOs frequently keep meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that several dare to tread. Since the co-founder and CEO of Scentbird, one of several leading fragrance membership expert services in North The united states, Mariya has proven herself to get a forward-imagining small business leader. But further than her achievements in the company globe, she has also emerged to be a spiritual manual and intuitive Instructor, a metamorphosis she shares overtly by her YouTube channel, “This is often Mariya.”

This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova One of the more unconventional—and powerful—figures in the modern entrepreneurial landscape.

Making Scentbird: A Fragrance Disruptor
Mariya’s organization occupation took flight in 2014 when she co-Launched Scentbird, an organization created to make designer fragrances far more obtainable through a regular subscription design. Modeled after Netflix, but for perfume lovers, Scentbird swiftly grew to become a go-to platform for fragrance discovery. Below her Management, the corporation grew to provide around seven hundred,000 subscribers, offering entry to more than 800 fragrances from important world wide brand names.

With a solid foundation in manufacturer method, offer chain logistics, and marketing, Mariya efficiently captivated venture money, participated from the Y Combinator accelerator, and helped Scentbird scale into a $100M+ income enterprise. She later expanded her portfolio with Deck of Scarlet, a splendor manufacturer, and Drift, a car fragrance organization.

But when her reputation inside the startup earth was soaring, Mariya was quietly going through a spiritual transformation that would soon spill into the public eye.

The Awakening: A Shift to Spirituality
Close to 2018, Mariya expert what she called a spiritual awakening. This interior evolution encouraged her to dive into metaphysics, energy function, meditation, and intuitive channeling. As she deepened her spiritual apply, she began producing articles that can help Some others take a look at their own consciousness, ultimately launching her YouTube channel “This Is Mariya.”

The channel, which now has over a hundred,000 subscribers, options a variety of information—guided meditations, soul healing strategies, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply personalized. She invites her viewers to attach with by themselves, the divine, along with the unseen energies that shape our daily life.

Her followers usually describe her information as transformative, and she has cultivated a deeply faithful spiritual viewers by means of constant engagement and authenticity.

Controversy at the Crossroads of Identification
Although numerous have embraced Mariya’s twin identity, Many others have elevated eyebrows—particularly as her metaphysical beliefs became a lot more publicly visible. In 2024, a attribute from the Business enterprise of Trend spotlighted The stress between her roles being a tech CEO and a spiritual Instructor.

Many of Mariya’s statements—like reviews on option healing, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from customers, influencers, and in many cases previous collaborators. A number of magnificence influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social networking message boards debated the appropriateness of her beliefs in relation to her Management posture inside a mainstream brand name.

In response, Mariya clarified that her spiritual teachings are particular and available under her very first title only, deliberately separated from her Qualified id. Nonetheless the controversy opened up a broader dialogue about whether public figures can—or ought to—compartmentalize their beliefs inside the age of transparency.

The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Even though a lot of founders try to keep up an image of neutrality, she has selected to show up as her complete self. This level of transparency can be the two magnetic and polarizing.

On a single hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an field normally concentrated only on scale and approach. On another, her outspokenness about spiritual topics invitations scrutiny, particularly in an era when on-line content scentbird ceo material can quickly go viral and provoke potent reactions.

However, Mariya’s technique speaks to some further cultural shift. As more people examine wellness, consciousness, and personal development, figures like her—who bridge the spiritual and product worlds—may possibly grow to be more prevalent, not significantly less.

Businesswoman. Mystic. Influencer.
Along with functioning her firms and YouTube channel, Mariya has built an ecosystem of spiritual choices. She hosts retreats, offers personal channeling classes, sells spiritual equipment, and it has even printed a reserve titled 72 Keys to Manifestation. She’s effectively developed a parallel organization within the spiritual Place—entirely individual from her job at Scentbird, but equally as structured and scalable.

Her spiritual brand, like her attractiveness model, is global, polished, and knowledge-pushed. It’s clear that Mariya applies precisely the same volume of concentrate and creativeness to both equally spheres of her life. Regardless of whether foremost a workforce of builders or channeling divine energy to get a guided meditation, she delivers with clarity and conviction.

The Street Forward
Mariya Nurislamova’s journey raises critical questions on identification, leadership, and community daily life. Can a tech CEO also be a mystic? Need to small business leaders share their own beliefs with the general public? What takes place when People beliefs problem traditional norms?

Regardless of the answers, Mariya continues to wander her route unapologetically. She signifies a whole new era of entrepreneurs—ones who aren’t afraid to be elaborate, spiritual, and multidimensional. Her boldness could possibly Price tag her some partnerships, but In addition it earns her admiration from people that price reality more than conformity.

In the end, Mariya Nurislamova isn’t just redefining what this means for being a CEO. She’s redefining what it means being complete.

Mariya Nurislamova lives for the intersection of logic and intuition, business and spirit, Management and vulnerability. Her story is usually a bold testomony to residing authentically, even when that authenticity includes danger. As she proceeds to grow her twin empire—equally earthly and cosmic—she invites us all to take into consideration what it means to guide with soul.

Regardless of whether the thing is her as being a visionary or simply a provocateur, something is definite: Mariya Nurislamova isn't worried to break the mildew.